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Welcome to The Square Route Partnership

The Square Route Partnership offers services across a range of business sectors including tourism, golf, events, marketing and business development.

We successfully deliver complete projects: working with you to identify the aims and objectives; managing the project from inception to completion; and ensuring robust marketing, research and evaluation processes.

With more than 60 years combined experience in tourism, marketing/PR, sponsorship/fundraising, event planning and business development, The Square Route Partnership will deliver the perfect solution.

Square Route Projects

We can make a meaningful and lasting difference to your business.

Here are examples of sectors where we have delivered successful solutions to organisations and projects and we’d be thrilled to work with YOU!


99% of countries across the globe have a tourism destination ambition. Here at The Square Route Partnership we can help you…

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Business development is at the core of every project we deliver. We have a varied business background and have delivered many successful projects…

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17th hole Cypress Point, Monterey, CA


The golf industry is under pressure to develop and implement effective business and marketing strategies. With our expertise we can…

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Get in touch to discuss your project!

  • Edinburgh's Christmas

Ho Ho Holidays are coming with Scotland’s Winter Festivals

November 27th, 2017|Comments Off on Ho Ho Holidays are coming with Scotland’s Winter Festivals

Between raising the roof on St Andrew’s Day (30 November) for Scotland’s patron saint, and raising a dram in honour of the Bard on Burns Night (25 January) - with the world-famous Hogmanay celebrations in [...]

  • Scotland's Gin Map


November 3rd, 2017|Comments Off on Ginterested?

With the UK’s love affair with Mother’s Ruin showing no signs of slowing down, VisitScotland is quenching the thirst of gin fans with the creation of its very first interactive gin map. Taking you on [...]

  • Rannoch Moor, Glen Coe

The 10 most beautiful places in Scotland revealed

October 6th, 2017|Comments Off on The 10 most beautiful places in Scotland revealed

In response to the results of a vote by Rough Guide readers about the 10 most beautiful places in Scotland, Malcolm Roughead, Chief Executive of VisitScotland said: “With breath-taking scenery, remarkable attractions and picturesque towns [...]

£15m lottery boost for Glasgow’s Burrell Collection revamp

October 3rd, 2017|Comments Off on £15m lottery boost for Glasgow’s Burrell Collection revamp

The multi-million pound revamp of one of Scotland's leading museums, the Burrell Collection in Glasgow, has received a major boost from the National Lottery. The £15m pledge from the Heritage Lottery Fund goes towards the £66m cost [...]

  • VisitScotland E4 campaign

Millennial pound opportunity

September 11th, 2017|Comments Off on Millennial pound opportunity

Scotland has the potential to become a magnet for the billion pound millennial market, according to VisitScotland. With the launch of its new TV campaign targeting millennials airing tonight on E4 (Monday 11 September), the [...]

  • The Queensferry Crossing will open to traffic on 30 August, alongside the Forth Bridge and the Forth Road Bridge

Bridging the marketing gap

August 24th, 2017|Comments Off on Bridging the marketing gap

Scottish businesses are being encouraged to capitalise on the tourism opportunities presented by the Queensferry Crossing. Ahead of next week’s official opening of the world’s longest three-tower, cable-stayed bridge, VisitScotland has created a free industry [...]

What people say

“Elaine has a positive and proactive approach, always working to a very high standard. She added considerable value to teams I had responsibility for and was a great team player. I looked after Alnwick Castle as a tourist attraction and Elaine played a key marketing and operational role within my team enabling it to win the national gold award within the tourism industry.”


David Wood

Chief Operating Officer, Magpie

“Allan is a true professional and great ambassador for both East Lothian and Scotland. Working with him during a visit to Scotland he proved knowledgeable, dependable, and the ideal host to allow a journalist to get a real feel for the texture of the region. I look forward to working with him again in the future and heartily recommend him..”


Scott MacLeod

Editorial Director, Flagstick Magazine