Alnwick Castle

2017-01-17T15:36:03+00:00

Alnwick Castle found itself an unexpected magnet for visitors after featuring as Hogwarts School of Witchcraft and Wizardry in the first blockbuster Harry Potter film, ‘Harry Potter and the Philosopher’s Stone’. Elaine joined a team of professionals assembled to capitalise on this and to develop the visitor offer. With responsibility for marketing, her main focus [...]

The Sanctuary

2017-01-17T15:36:30+00:00

Alnwick Castle was fortunate to have received investment by Northumberland Estates after featuring in the first Harry Potter film when visitor numbers unexpectedly soared. Elaine was responsible for developing and implementing the marketing strategy that was key to the success of the investment and developments for visitors and following on from this went on to [...]

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