Bridging the marketing gap

Scottish businesses are being encouraged to capitalise on the tourism opportunities presented by the Queensferry Crossing.

Ahead of next week’s official opening of the world’s longest three-tower, cable-stayed bridge, VisitScotland has created a free industry toolkit to help accommodation providers, tour companies and visitor attractions use the Queensferry Crossing in their marketing.

As well as a selection of stunning images and footage, the toolkit includes content for social media posts and newsletters and factsheets.

The national tourism organisation has also published a blog offering top tips to amateur photographers on the best angles to capture the incredible new structure, which opens to traffic on 30 August, alongside the Forth Bridge and the Forth Road Bridge. Unlike the Forth Road Bridge there will be no pedestrian access, however there is a once in a lifetime opportunity to walk across on Saturday the 2nd and Sunday the 3rd of September.

Among the best places to snap the three engineering icons, according to the blog, are Port Edgar Marina, North and South Queensferry, Blackness Castle and even from above while taking off or coming in to land at Edinburgh Airport.

Malcolm Roughead, Chief Executive of VisitScotland, said: “As we celebrate the 2017 Year of History, Heritage & Archaeology, next week’s official opening of the Queensferry Crossing marks a historic moment as Scotland becomes the world’s first destination to have three bridges spanning three centuries in one stunning location.

“The completion of this remarkable Scottish trilogy is a great opportunity for tourism, and our industry toolkit and photography guide will help businesses to take full advantage of this remarkable feat of engineering.”

Economy Secretary Keith Brown said: “Excitement is certainly building ahead of next week’s opening to traffic and also as we look forward to a weekend of celebrations at the start of September when over 50,000 people will have the chance to walk the bridge.

“This toolkit will be warmly welcomed by visitor attractions and others as a simple ‎yet effective way of promoting this magnificent structure.

“We’ve already seen some stunning images of the latest addition to this wonderful setting and it’s important to build momentum ahead of the Forth Bridges tourism strategy launch later this year.”

The toolkit can be seen at

To view the blog, go to