Millennial pound opportunity

Scotland has the potential to become a magnet for the billion pound millennial market, according to VisitScotland. With the launch of its new TV campaign targeting millennials airing tonight on E4 (Monday 11 September), the national tourism organisation believes the country’s growing reputation for outdoor experiences, its award-winning beauty and its warm and welcoming people could position it as a [...]

Millennial pound opportunity 2017-09-11T16:58:01+00:00